Genesis Blog

Retail Trends for 2018 Defined by Elements that Make a Space Unique

Every single shopper, whether young or old, male or female, wants a good experience when they walk into your retail space. They don’t want to be sold; instead, individuals are looking to be engaged and informed. As such, the store space itself should tell your brand’s story. Efforts to create a warm and welcoming retail environment ensure your shoppers return time and time again. It’s not easy to get consumers inside actual brick-and-mortar stores these days, as everything anyone could ever want is online—and at a discount. The good news is people are still drawn to physical retail locations for experiences and for personal service.

The biggest retail trends for 2018 are all about what you as a merchant can do with your space to make it unique and different. Big spaces that maximize branding opportunities and create visual appeal are winning the retail game. They’re using creativity to make windows stand out and blending products seamlessly into displays to delight consumers. Here are a few more key trends in retail spaces:

  • Embracing high tech. The most effective in-store displays include digital signage or interactive kiosks. 3D printing allows retailers to create very custom designs at a more affordable price.
  • Featuring a one-of-a-kind aesthetic. When creating your “look” it’s important to consider your audience, who they are, what they do, and what they are looking for. What kind of experience do you want to give them? How can you create a unique look and experience?
  • Mixing materials and design styles. It’s smart to merge old and new, combining items not usually found together. Think contemporary meets traditional.
  • Using new materials to highlight displays. Copper is now more popular than gold or silver. Raw materials, including refurbished wood and metal, are very hot. Clean lines and simple details are now more in vogue than the farmhouse look.
  • Keeping sustainability in mind. Consumers continue to reward retailers who incorporate concern for sustainability, authenticity of materials, and the environment in their designs. Keep people in stores longer by using plant life to create texture, define spaces, and bring the outdoors indoors.
  • Painting walls to create a texture. Integrate monochrome colors, exposed beams, concrete flooring, eclectic pieces, chalkboard finishes and wallpaper, which is making a comeback!
  • Stepping up the lighting. With LED lighting, retailers can save energy and do more things over traditional fluorescent bulbs.

With the increase of online commerce—at about 9% of transactions in the United States and growing—it’s harder to get people in stores.[1] So when you do, your retail location must make it count. As a supplier to the retail industry, we at Genesis Products want to help our partners create memorable displays that make their brand shine. Genesis Products offers laminated panels in a variety of styles that can be used in retail displays. These high-quality panels open up all kinds of creative and innovative aesthetic possibilities for retail merchandising.

Genesis Products has the materials and manufacturing capabilities to help build an impressive retail environment. With custom solutions, we can make your store memorable and attractive.

Learn more about all our panel options and how they can help you achieve some of the most exciting in-store trends today!

[1] https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/